Artificial Intelligence: Benefits and Risks
How Machines Learn, Decide, and Change Business – A Guide for the Curious Professional
After writing, editing, and more than once completely rebuilding chapters – the book is officially out.
Who it’s for: managers, analysts, team leads, instructors, and any curious professional who needs to make real decisions about AI – buying it, deploying it, governing it – without first becoming a data scientist. No programming. No math beyond what you learned in school.
What’s inside:
- Where AI actually came from – Deep Blue, the Turing Test, the AI winters and summers of the last 70 years
- How machine learning, deep learning, and generative AI actually work, explained without equations
- How to read a model’s evaluation metrics – precision, recall, the confusion matrix – the way you’d read a P&L
- A sector-by-sector look at real benefits and real risks in finance, healthcare, education, employment, justice, and media, with sourced case studies
- A practitioner’s playbook: a full worked project, generative AI in practice, and how to bring AI into an organization without losing control of it
- Appendices with hands-on tutorials in Orange (free, visual, no-code) and Excel, plus discussion questions for teams and classrooms
- 200+ pages, including useful diagrams.
For those who want to go further, here’s a simple AI toolkit that pairs with the book.
Get it:
- 📕 Paperback, Hardcover, and Kindle eBook on Amazon → https://www.amazon.com/dp/B0HBVLF635
- 💻 Digital Edition (PDF) on Payhip → https://payhip.com/b/mthpJ (worldwide)
* prices set per format and marketplace
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Get the Preface and the first three introductory chapters or a book overview for free – no strings.

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Thanks for reading — here or anywhere else you’ve followed along.
— Darko
