Artificial Intelligence: Benefits and Risks

How Machines Learn, Decide, and Change Business – A Guide for the Curious Professional

After writing, editing, and more than once completely rebuilding chapters – the book is officially out.

Who it’s for: managers, analysts, team leads, instructors, and any curious professional who needs to make real decisions about AI – buying it, deploying it, governing it – without first becoming a data scientist. No programming. No math beyond what you learned in school.

What’s inside:

  • Where AI actually came from – Deep Blue, the Turing Test, the AI winters and summers of the last 70 years
  • How machine learning, deep learning, and generative AI actually work, explained without equations
  • How to read a model’s evaluation metrics – precision, recall, the confusion matrix – the way you’d read a P&L
  • A sector-by-sector look at real benefits and real risks in finance, healthcare, education, employment, justice, and media, with sourced case studies
  • A practitioner’s playbook: a full worked project, generative AI in practice, and how to bring AI into an organization without losing control of it
  • Appendices with hands-on tutorials in Orange (free, visual, no-code) and Excel, plus discussion questions for teams and classrooms
  • 200+ pages, including useful diagrams.

For those who want to go further, here’s a simple AI toolkit that pairs with the book.


Get it:

* prices set per format and marketplace


Not ready to commit?

Get the Preface and the first three introductory chapters or a book overview for free – no strings.


If you read it, the single most useful thing you can do for me is leave a short, honest review. It’s the main thing that gets a new book in front of the next reader.

Thanks for reading — here or anywhere else you’ve followed along.

— Darko