product
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A tailored approach is expected when planning a product launch
Days of one-size-fits-all are gone, an individual approach is required. Of course, unless we are building some very specific products or services, we cannot serve each of our consumers fully individually. It is not rational, it is not cost-efficient, and it is simply said not doable. What we need and should do is tailor our
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Selection of the right audience for our product
How do we adopt a user? We need to attract his attention, make him take an interest in our product, convince him that he needs it, and prove the return on investment. Easy, but before we take the first step we need to define who our user is after all. Well, why don’t we target
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Product lifecycle – four steps to success
This article is a followup on theory of innovative product design. Following that, once that you know which characteristics your product should have, you need to get to know what basic steps you need to take it through. As shown in the following figure, there are four crucial steps which dictate the roadmap of our
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Speedup the visualization of your user stories
Several years ago I stumbled upon Mermaid.js tool – a really nice and easy JavaScript diagraming library. Obviously, the developer inside me never cease to exist… Back then I was thinking about learning it’s script language in order to use it as a workshop assistant while working on a business analysis. Wanted to make use
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Innovation through creativity in product management
What is a product, or service? It is a tool that solves a problem. So, we should keep in mind that the very next time we think of a product as a “cool idea” — does it solves any problem? Adobe Research has a great definition on this topic: “Creative problem solving is the process of redefining
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Smart glasses you would actually wear
It’s been a while since my last blog post (not on this URL obviously), so I’ll be starting a fresh one… I like gadgets. I like useful gadgets, and I found one. Smart glasses that fit transparently into my daily life from the first moment – Crullé Smart Glasses, model CR07B to be precise: Ordered them from