Blog
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Be aware, be prepared – risk management on product launch
While working on a project we are constantly faced with risks — please recall the delusion part as research in Ariely book, mentioned above, and to be clear once more — there are NO projects without risks. But also, be rational, not everything should be identified as a risk, otherwise we will be burdened with unnecessary activities, which will…
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How to be realistic with expectations for product launch
Dan Ariely, in his widely popular book “Predictably Irrational”, explains that our reasoning abilities and expectations are often affected by emotions, social norms, and other hidden forces from the environment. “When we believe beforehand that something will be good, therefore, it generally will be good — and when we think it will be bad, it will bad.”…
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Setup and approach for product originality
The ultimate question is — does our project have what it takes to be successful? I will answer with an additional question that will lead us to the right answer by following certain steps of the process — does our project have drivers for specific goals that will be interpreted with the proposed solution and lead to certain benefits?…
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A tailored approach is expected when planning a product launch
Days of one-size-fits-all are gone, an individual approach is required. Of course, unless we are building some very specific products or services, we cannot serve each of our consumers fully individually. It is not rational, it is not cost-efficient, and it is simply said not doable. What we need and should do is tailor our…
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Selection of the right audience for our product
How do we adopt a user? We need to attract his attention, make him take an interest in our product, convince him that he needs it, and prove the return on investment. Easy, but before we take the first step we need to define who our user is after all. Well, why don’t we target…
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Product lifecycle – four steps to success
This article is a followup on theory of innovative product design. Following that, once that you know which characteristics your product should have, you need to get to know what basic steps you need to take it through. As shown in the following figure, there are four crucial steps which dictate the roadmap of our…